Social Media Training for Employees

Aristocrat Motors is committed to providing the highest level of experience to our customers, whether it be through their vehicle purchase, service experience, or the content we provide via our email newsletters and social media. That being said, we are also committed to taking care of our employees by making sure that they are on the curve as we expand into new avenues of the luxury buying experience.

Since we began our Facebook page just over 2 months ago, we recognized a need for employee training on the social media side. This week we rolled out that program, offering on-site, complimentary Facebook 101 classes that covered the basics of setting up an account, interacting with friends, and becoming part of the conversation. In addition to highlighting some of the unique things you can do on this platform, we emphasized responsible use of the site, with a focus on privacy and how to protect yourself on the web.

Finally, we keyed them into what Aristocrat Motors is up to on Facebook, providing relevant content to our fans, without constantly barking specials at them.