Last Night at the Shanghi International auto show top management from Mercedes-Benz were joined by international celebrities to showcase the world premier of the new Mercedes-Benz A-Class concept vehicle and the all new 2012 SLK roadster.
The 2012 SLK Roadster was piloted on stage by Mercedes-Benz Formula 1 driver Nico Rosberg. Rosberg, who had just competed in the Gran Prix of China, had been driving the car on a daily basis on the roads around his home in Monaco, laid claim the SLK is the new premier roadster in its class.
The biggest splash though was left for the new A-Class concept vehicle. Dr. Dieter Zietsche, Daimler-Benz Chairman of the Board, profiled the new A-Class as being the lead vehicle in a series of vehicles to reach a new, younger and larger segment of buyers. This new outreach will be done with the same quality, innovation and refined sportiness the world has come to expect from the worlds oldest automotive manufacturer.
To underscore the history and this new youthful commitment demonstrated in the A-Class the rollout was highlighted by an opening act that featured a remix of the Janis Joplin original, “Mercedes-Benz” performed by pop artist Estelle and Hip-hop artist David Banner.
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