A few months ago, we began an experiment at Aristocrat
Motors to enhance our customer experience. We issued Apple iPads to the
Mercedes-Benz staff in an effort to see how the use of these devices could
enhance the customer experience.
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| See Vehicles in Various Colors and Trims |
It’s safe to say that the experiment was a success, and our
consultants were able to provide Mercedes-Benz customers with information on available
colors, options, demonstration videos, and more, all from the convenience of
the showroom or lot itself.
Following the success of these devices in providing a
cutting edge experience for Mercedes-Benz owners, we have decided to roll-out
devices to our Porsche, Maserati, Land Rover, Jaguar, smart, and Pre-Owned
vehicle staff.
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| Compare Vehicles/ Learn More |
Following this roll out, scheduled for the end of January,
customers from every brand will be able to build a vehicle, view colors and
options, see product videos, and even have service scheduled from the convenience
of the showroom or out on the lot itself.
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| View Videos Explaining Advanced Technologies |
In addition to the benefits these devices will create at the
store, this will provide our sales people with a better mobile “toolkit” for
when they do product demonstrations off-site for our busiest customers. Also,
look for our iPads to be deployed at the 2012 Kansas City International Auto
Show, where our display will be WiFi enabled, allowing these devices to enhance
our display, which is annually one of the most popular exhibits at the show.
These devices mark our continued support to customer service
and the use of advanced technologies to aid in that goal. Our customers deserve
the very best, and for us it’s The Best or Nothing.
Aristocrat Motors is a Merriam, KS based Mercedes-Benz,
smart, Porsche, Maserati, Land Rover, and Jaguar dealer. Visit us on the web at
www.AristocratMotors.com , on
Facebook at www.Facebook.com/AristocratMotors
, or on Twitter at www.Twitter.com/AristocratKC.
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